Rieber & Søn Sweden

Rieber & Søn Sweden has the Frödinge brand. The business unit is the market leader in chilled and frozen cakes in Sweden and exports to several countries, including Finland, Germany and the UK.

Frödinge has had great success with its single portion cakes which are now sold all over the world. At the same time, the business has had the challenge of maintaining market shares in both Sweden and Finland, in addition to reducing the level of activity in the UK, Frödinge has a number of operational challenges, and in the second half of 2009 the production plant was included in the “Future production” project which is aimed at improving productivity.

Karin Brynell took over as the new director of Rieber & Søn Sweden in March 2009. She has set up a leader group with a special focus on strengthening the sales and marketing function. In the period ahead our Swedish business will be taking necessary steps to strengthen the brand and develop both categories and product concepts at home and in the export market.

The Swedish business recorded sales growth but weaker operating profits in 2009.