More than 20 brands in twelve countries

Brand building is a core area of expertise at Rieber & Søn.

Building strong brands calls for continuous innovation and product development, as well as a commitment to high quality. Applying this recipe, we are able to achieve customer loyalty and make the products attractive to new consumers. Strong brands make is safe and easy for the consumers to choose our products in the rush of everyday life.

Rieber & Søn has brands with a long history stretching back almost 200 years and strong positions, in both the Nordic region and Central Europe. A fully stocked grocery store in Norway has around 500 different products from Rieber & Søn, and about 300 in the Czech Republic. We have a number of dominating umbrella brands and many smaller brands that have strong positions within a small number of product categories.

Vitana: one of the strongest brands in the Czech Republic with long traditions and a broad assortment of products including soups, bouillons, sauces, dinner dishes and cake mixes.

Delecta: A strong brand name in Poland for cakes, cake mixes, baking ingredients, desserts and ready-made meals.

Toro: One of the strongest brands in Norway with an assortment of more than 250 products covering several categories.

Mr.Lee: A strong brand in the area of noodles.

Ming and Geisha: Product brands for rice in Norway.

Trondhjems: Canned meals in Norway.

Denja: The market leader in salads, dressings and herring products in the Norwegian market.

K-Salat: A string brand name in salads, mayonnaise, remoulade and dressings in the Danish and Swedish markets.

Bähncke: A brand name for ketchup, mustard, remoulade, mayonnaise, sauces and dressings, in both the retail sector and the food service market in Denmark.

Vossafår: A well known brand of mutton sausage and cured meat in Norway.

Heistad: Sugar-free jam and desserts for the Norwegian market.

Vestlandslefsa: A brand of thin pancakes with long traditions in Norway.

Feuille d’or: Canned mackerel products in Belgium.

Mrs Cheng’s: A strong brand in the area of soy sauce and Asiatic food in Sweden.

Frödinge: Frozen and chilled cakes, pies and desserts in Sweden, Finland, the UK and Germany.

P&W: Dressings, onion rings and crispy fried onion for the German market.

Chaka, Emarko og Zhiko: Brand names for nuts, dried fruit and snacks products in Russia.

Anatol: A brand of chickory coffee with long traditions in Poland.

Bask: Rice, lentils and dumplings in the Czech Republic and Slovakia.

J.C. Horn: Our second brand of spices in the Czech Republic.

Grillfagmannen: Equipment and spices for fresh food units and the food service market in Norway.

Eurospice: Spices for fresh food units and the food service market in Sweden.

Smaks: A local Norwegian brand of salads.