• Strategic Platform
• Financial Targets
• Vision

Strategic platform

Rieber & Søn’s strategic platform is designed to create value through organic growth, internal improvements, a lower level of capital employed and profitable acquisitions.

In line with the need to boost the Group’s profitability, our value drivers have been realigned in terms of priority. In the three-year period 2009-2011 there will be a focus on internal and operational improvements aimed at giving lasting savings and higher profitability.

”Our Future” is the collective name for the Group’s strategy, financial targets and main programmes in the period 2009-2011. The following three main programmes, are part of ”Our Future”:

”Step Up” is how we intend to improve efficiency along the supply chain which comprises production, purchasing and logistics.

”Core Review” is how the Group will focus on core activities and core categories, and at the same time divest businesses or discontinue products and brands that are not part of the core business.

”Trading Up” is about ensuring innovation and the development of products and product groups, which the consumers are prepared to pay more for and which will benefit our customers. The aim is also to achieve greater effects from marketing resources.